2007-10-10
The Saab Owner's Guide 2008

Infotiv has now delivered the interactive DVD production of the Saab Owner’s Guide 2008. After 3 months of intense production, the follow up of the 2007 global user guide is ready.

Our partnership with Saab Automobile started in 2006 when they decided to have an introductory DVD to present to customers as part of the buying experience.

They consulted Infotiv because of our long experience within technical information, training, design and communication. It was a complex project because of the need to tailor it to each market with regard to language, manuals, models and other factors that may vary between markets. Saab and their various marketing departments around the world were so pleased with the result that Infotiv was entrusted to produce the Saab Owner’s Guide 2008.

”The new DVD production has already been ordered by 22 markets, which must be considered a good endorsement,” said the project manager at Saab.

Find out more about the project in our Case Study for the Saab Owner’s Guide (Swedish only) .

For further information, please contact Jenny Rosengren.