The Saab Owner's Guide 2009
For the third year running Infotiv has produced Saab Automobile’s interactive presentation of its range of models and services, The Saab Owner’s Guide 2009.
The new owner’s guide is now ready to be sent out to Saab customers the world over. They receive the guide in the form of a DVD when they order a 2009 model year Saab. The interactive presentation enables the customer to explore the functions and characteristics of the car prior to delivery. The Saab Owner’s Guide also provides information about the impending delivery of the new car and accessories available as well as goodies such as videos and writing pads.
Infotiv is very proud to again have delivered what has become a natural part of Saabs marketing introductions for each new model year. Ever since the partnership with Saab began in 2006, Infotiv has continuously developed the content in the guide and helped Saab improve its customers perception of the brand.
”In the current difficult times that the car industry finds itself, it is very important that customers have a clear perception of the Saab brand and that all our marketing material is of a consistently high quality. Infotiv met these requirements and we are very pleased with the Saab Owner’s Guide 2009,” said Camilla Palm, Saab Brand Parts & Service Communications Manager.
As well as delivering high quality, Saab expected Infotiv to manage all parameters regarding production, everything from gathering information to the various demands from Saab’s global markets.
”Thanks to our extensive experience of complex projects it was not a problem to deal with the various aspects of the production including translations and adjusting the contents to the differing requirements of the various Saab markets,” said Infotiv’s project manager.
For further information, please contact David Phillips.